Home > Business, Self Help, Success > Do you know your customers?

Do you know your customers?

Being busy is good sometimes. It helps time pass and makes you feel like you are moving forward. If your business is moving forward and your day passes in the blink of an eye that’s probably good too. That means you are probably shipping your items or providing your service to happy customers. Being busy and doing whatever you are supposed to be doing is good. Much better than being bored to death.

Do you know your customers?

Having your phone ringing off the hook and your email inbox full with customers is a fantastic feeling. Make sure, when the dust settles that you take a minute to reflect on what got you to this point. Was it a superior product? Was it your superior customer service? Did you have a fantastic advertising plan and online presence? Do you have any idea?

It’s your job to make sure you know why your customers are coming. Because just as fast as they showed up, they could be gone if you don’t understand how they arrived in the first place. So go have a cup of coffee, pull out a pen and paper and figure it out. The first place to start is your current and past customers. Ask them. Understand why they want your product so you can ensure they keep coming back for it.

  1. ChrisT
    January 25, 2011 at 4:49 pm

    You’ve been very busy today! Hope your day has passed in the blink of an eye!
    Success breeds success. Please keep it up…very worth reading – Chris

  2. January 26, 2011 at 9:14 am

    Hi Matt,
    Great reminder that many new freelancers and solopreneurs learn the hard way. When you are super busy, take time (while it’s happening) to figure out why! Tough to find the time and yet extremely critical. If you wait until the phone stops ringing, you don’t always have access to the info, data, and customers to help you grow and learn.

    Kudos on your insightful post.

  3. January 26, 2011 at 9:24 am


    I always look forward to your comments!

    I’ve been revamping my own online presence for my company. As a solopreneur I am the marketing department (one of about a dozen other job titles too, I love it). For a couple months, the phone was ringing too infrequently. So I bought some books and hit the internet. It’s paying off. It wasn’t an instant turn around and it hasn’t been sustained long enough for me to declare total victory but converted leads are trending way up.

    I just thought it was timely that I should write about what I’m actually doing.


  4. math games
    February 5, 2011 at 2:51 pm


  1. February 17, 2011 at 6:35 am
  2. June 13, 2011 at 6:02 am

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