Home > Business, Career, Inspiration, Leadership, Money Matters, Success > The few, the proud, the happy customer

The few, the proud, the happy customer

Wouldn’t it be great if everyone wanted your product?  What if everything you ever wrote was anticipated just like the first breath of air you take in after you break the water tension while swimming under water?  Wouldn’t that make you feel good?  Just ask Mark Zuckerberg, he’s one of the few people on the planet who most people clamor for his service. 

Now that is happy!


The rest of us need to find our niche.  Those small slices of the population of like minded people who love your product or service are essential to sustained growth.  They love you so much they tell all their friends about it and try to convince them that they too will love the product or service.  It’s those people, who already love you, that are your very best customers.  They spread the word about you, free of charge.  They sing your praises because of the experience and feelings that you have transferred to them.

Be sure to identify those people and work to cultivate that relationship.  They are your biggest asset, though you will not find them listed on a balance sheet or walking around your office.  The dedicated customers are more than that, they are the voice who says, “My friend told me about this great shop!” 

These more than satisfied customers spread your good name, for free, all over town like a honey bee spreads pollen.  You can’t afford to not have happy customers.

  1. ChrisT
    February 14, 2011 at 11:35 am

    This is such a simple truth.

    Fascinating to see how much time, money, and other resources a company will spend to get a new customer and how little effort is expended in retaining their best customers and keeping them happy. Once they think they “have” you, their interest in you ends. Existing customer service apparently isn’t in the policy manual.

    Oh well, not the first time I’ve done whatever it takes to find a new vendor when it would have been so easy for them to keep me.

    And remember, they tell their friends about “that” customer service, too.

  2. February 14, 2011 at 3:06 pm

    Those who reward loyalty will reap its benefits.

    In pro sports the top rated rookies get ridiculous contracts and yet the grizzled vets get a fraction. It’s similar when your great customers get the short end of the stick too.

    What’s so great about new customers? It’s the returning customers that are ones you really want.

    Thanks Chris.

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