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Posts Tagged ‘career’

What is important to you?

May 1, 2012 1 comment

No room left for the big stone.

Distance makes the heart grow fonder, the saying goes.  The distance from my blog has made me very fond of it recently.  I need it.  The nearly hundred posts that I wrote a year ago are a great little insight into some topics that I am very passionate about, from personal responsibility, finance, business to being a husband and father.   

 

Since the last post, I’ve expanded and improved my business.  We now cover half of the state of Michigan.  I’ve hired some great new contractors and refined my business plan for the future.  The first full year of business met my goals, and year two has nearly surpassed that initial goal and we’re only just starting the second quarter.    

 

So why am I back, I’m back because the focus on the business has made me lose the focus on my life.  It’s over taken everything.  I’ve allowed it to become all-encompassing to the point where I’m not enjoying it.  I just toil in the daily tasks and that’s not where I want to be or where I started out going.  I want to be able to enjoy my family and my life to the fullest and only I can choose to change my current course. 

 

A leadership lesson I learned long ago was to imagine a jar.  Outside the jar you have one large rock that is just a bit smaller than the jar and a pile of pebbles.  The large rock signifies the one important “thing” in your life.  The pebbles are all the other little “to dos” that creep up.  I’ve filled my jar with pebbles and now cannot fit the rock.  I’ve got it backwards.

 

I’m here today to dump out the pebbles, add the rock and let those small pebbles fill in around the rock.  What’s in your jar, a bunch of pebbles or your rock?

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Marketing and other voodoo

June 13, 2011 3 comments

“I just don’t know what is working and what isn’t working.”  Have you ever thought or said that about your business marketing strategy?  Do you have a strategy?  Is it the radio ads that are working?  Is it the Google ads?  Is it organic search?  Is it word of mouth and referrals?  I don’t know.  Even when a customer says “We found you on the internet” what does that even mean?  You’re probably listed on sites you didn’t even know you were listed on.

Lost at sea or headed toward land?

What do you do if you can’t put your finger on it?  I’m a bit of a stickler for details and the details are eluding me.  The good thing, is that something seems to be working.  Are your customers still coming in?    Mine are.  I’m just not sure exactly why.  I’ve blogged about this very issue before and yet I’m still unable to collect the data in a fashion that tells me what is working.

I’ve been told that a potential customer who actually needs your service needs to see your advertising between seven and twelve times just to “maybe” think about using your service.  Maybe.  So maybe, just maybe (that’s a lot of maybes) the equations is the sum of all parts equals one customer.  I really don’t know just yet but you can be sure I’m going to find out.

Here’s what I know so far.  Marketing that does not give direct feedback is sort of like magic to me.  Radio for example, I have no idea who is hearing my message.  I only get a report saying that the ad played.  Whoopee.  I knew that going in.  I even have a specific phone number to track calls but that is not even a fool proof method.  What does work is talking to people directly.  I like that.  I like the feedback.

So I am paddling in the lake of marketing uncertainty only really knowing that I’m exerting effort but the tide seems to be sloshing me all around without a discernible course.

What’s worked for you?

Are you too focused?

June 2, 2011 3 comments

Focus. What is focus? Is it the central point of all of your energy? Do you have it? Do you need it?

Can you be scatterbrained most of the time and then turn on the focus with an internal switch? I don’t know. Most successful people that I’ve come across are singularly focused on their goals. They have immediate, short, medium and long term goals. Each builds on the other. Goals coupled with focus are good to keep you on the path to where you want to be.

Over focused or just right?

Now, what if focus is bad? What if your focus blinds your vision? The only thing you can see is that small focused point on your own personal horizon but fail to see amazing opportunities along your journey?

It’s a tough balancing act. If you are personally not able to un-focus you may need to keep someone close to you that can help see the big picture for you. Too much of anything, even focus isn’t a good thing. You need to be able to take in your current situation and surrounding otherwise you might miss a fantastic opportunity.

Little things matter, you can be Really Good

March 11, 2011 1 comment

What do you do that others don’t?  Do you go the extra mile for a customer or coworker?  Do you treat people better than the competition?  Are you willing to get up in the middle of the night to answer a question for a customer who might be on the other side of the planet?

These people love you

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Unlocking your superpowers

March 10, 2011 4 comments

Take stock of your skills. 

That is easier said than done.  You may not perceive what exactly counts as a “skill”.  Some of your skills may actually be personal gifts.  You may be very good at something and not consider that skill/gift as an asset. 

We tend to believe that only skills/gifts that we can have are quantifiable.  Take physical attributes and sports for instance.  It’s really easy to see the difference between a 5’8” basketball player and a 6’4”.  That’s easy.  Most of us would assume that the taller player has a gift.  The gift of height.  Similar with  a baseball pitcher and the ability to throw a baseball accurately and faster than another person. 

You just made my day.

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The little things you do make a huge difference

Not everyone is meticulous.  That’s fair.  I don’t always pick up my sweatpants or make my bed.  I miss birthdays too.  I don’t always send a card.  I miss a few.  I’m not very meticulous in that regard.  I don’t have a good system or rather, I choose not to implement one.  Those little things don’t matter enough to me to make a change. 

Not what you were aiming for

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It’s okay to have big dreams

March 7, 2011 4 comments

Go ask a 6 year old what they want to be when they grow up.  They say things like; a veterinarian, a lawyer, a police man, a mommy, or President.

But go ask a 35 year old; I want health benefits, reliable income, security, great wages, safety, a decent house, stability and a shiny car.

The 6 year old wants to do something because it appeals to them even if they don’t know why.  Even with limited knowledge of the job or career they honor what that person does not what they get for it.

This is another excerpt from my first blog posted a while back, you can read the full post here.  I’d like to ask you; at what point do our dreams die?  At what point do we shift from having wide-eyed hope for the future to being down trodden about our prospects?

Just a minor setback

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