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Posts Tagged ‘jobs’

Marketing and other voodoo

June 13, 2011 3 comments

“I just don’t know what is working and what isn’t working.”  Have you ever thought or said that about your business marketing strategy?  Do you have a strategy?  Is it the radio ads that are working?  Is it the Google ads?  Is it organic search?  Is it word of mouth and referrals?  I don’t know.  Even when a customer says “We found you on the internet” what does that even mean?  You’re probably listed on sites you didn’t even know you were listed on.

Lost at sea or headed toward land?

What do you do if you can’t put your finger on it?  I’m a bit of a stickler for details and the details are eluding me.  The good thing, is that something seems to be working.  Are your customers still coming in?    Mine are.  I’m just not sure exactly why.  I’ve blogged about this very issue before and yet I’m still unable to collect the data in a fashion that tells me what is working.

I’ve been told that a potential customer who actually needs your service needs to see your advertising between seven and twelve times just to “maybe” think about using your service.  Maybe.  So maybe, just maybe (that’s a lot of maybes) the equations is the sum of all parts equals one customer.  I really don’t know just yet but you can be sure I’m going to find out.

Here’s what I know so far.  Marketing that does not give direct feedback is sort of like magic to me.  Radio for example, I have no idea who is hearing my message.  I only get a report saying that the ad played.  Whoopee.  I knew that going in.  I even have a specific phone number to track calls but that is not even a fool proof method.  What does work is talking to people directly.  I like that.  I like the feedback.

So I am paddling in the lake of marketing uncertainty only really knowing that I’m exerting effort but the tide seems to be sloshing me all around without a discernible course.

What’s worked for you?

Little things matter, you can be Really Good

March 11, 2011 1 comment

What do you do that others don’t?  Do you go the extra mile for a customer or coworker?  Do you treat people better than the competition?  Are you willing to get up in the middle of the night to answer a question for a customer who might be on the other side of the planet?

These people love you

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A tale of two neighbors

Both neighbors were at the age where high school was almost over.  Both were very good students and active in several school and community groups.  Both were eager to move on to college and explore new horizons. 

But before they left for school they had a choice to make.  The choice wasn’t really about where they would attend but by what means they would they pay for it?  This is a critical life choice that has implications far beyond the choice of dorm or meal plans.  It has to do with limiting your future self to a smaller and smaller set of future options. 

Choose your path

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How do you view opportunities?

February 24, 2011 5 comments

We are buried in snow here in Michigan.  The initial prediction was that we were going to get up to six inches of snow.  I have ten inches in my driveway.  It is heavy and hard to shovel.  If only I had a snow blower, I think I could have made a few quick bucks.  Which got me to thinking about my kids…

Millionaire at work

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Who are you competing against? Part 2 of 2

February 22, 2011 2 comments

Yesterday I talked about my time as an ROTC Range Challenge coach and the parallels between knowing yourself and your company before you can focus on competition. You can read about it here.  Today I’ll finish my story about the relationship between you and your competitors.

Knowing who is the best helps focus your team.  In this case, Ohio State University Army ROTC was the reigning champion.  They had unbelievable Cadets at that University.  Their Cadet Corps was well over 200 strong.  They would field two nine-person teams year after year.  The “A” team would win the competition and the “B” team would finish in the top ten or better.  They cross trained with the football team and had vast resources and a proven winning culture.  They were unbeatable!  I have a lot of respect for those Cadets and their leadership who trained them. 

Our goal was to beat them. 

It can take years to accomplish your goal

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Who are you competing against? Part 1 of 2.

February 21, 2011 1 comment

Army ROTC has a “Varsity” sport called Ranger Challenge.  This competition pits regional college ROTC programs against each other testing their basic Army skills in eight to ten events.  Each region of the country has their own version of the event that takes place each fall, usually in October.  The schools train for about six to eight weeks and arrive at the 24 hour event ready to test their skills against the other twenty to forty teams.  It’s a great event for the cadets who decide to participate.  I was lucky enough to have the honor to coach one of those teams.

It takes a team to build this bridge.

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How to predict future success

February 16, 2011 Leave a comment

Past performance is a predictor for future success.  You may be saying to yourself, “Wait a second, that’s not right.”  I know, I know, you’ve heard all of those investment commercials talk about their inability to predict future profits.  And that is mostly true.  You need to look to the past in order to make a guess about the future.  But it’s just a guess.

I can see your future

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